The system of record for outcome-based deals · invite-only beta

Every deal gets a verdict.

What was agreed. What it cost. Whether it happened.
One record, for both sides.

For agencies

Sell outcomes without betting the agency.

Price the outcome instead of the hour, with proof your clients don't have to take on faith and margin you can see while you deliver.

How agencies win →
For brands

Know your spend is working.

Every outcome, every vendor, verified against the definition you both signed. Assurance that the budget is moving your business, not just your metrics.

How clients benefit →
The problem

The market is underwritten by proxies.

Impressions, CPMs, viewability, modeled conversions: stand-ins for the result the client actually wanted. Deals are priced on inputs because real outcomes were too hard to define and too expensive to track. So budgets get spent, decks get made, and the question that matters goes unanswered: did the thing we paid for happen?

Same campaign · same month · attributed conversions
The agency's platform
12,483
conversions reported
The client's platform
9,207−26%
conversions reported

Two versions of the same truth, and no clean way to settle which is right. Just weeks of manual reconciliation neither side gets paid for.

Inputs are deflating.

AI is collapsing the cost of hours, production, and media operations. The durable thing to sell, and to buy, is the outcome.

Verification got scalable.

You could always verify outcomes, if you could afford the analyst hours. An agent now checks evidence against the definition both sides signed, on every deal, at any scale.

How it works

One deal. Four moments.

01 · Sign

Lock the definition.

Outcomes, price, and the definition of done. Negotiated together, locked word for word at signing.

02 · Deliver

Log the work.

The agency delivers and uploads evidence. Both sides watch progress on the same record.

03 · Verify

The verdict.

An agent checks the evidence against the locked definition. The client accepts, or sends it back.

04 · Settle

The receipt.

The deal closes with a permanent, tamper-evident attestation of what was delivered.

It ends in a receipt.

Every settled deal produces a Completion Attestation: the outcome, the evidence behind it, both parties' sign-off. Permanent, timestamped, and shared by both sides.

In the current release, evidence arrives by file upload. Direct connectors (GA4, Meta, Google Ads, mobile-measurement platforms) are on the roadmap.

Completion Attestation
Permanent record · Verdict
SellerBrightside Agency
ClientHarvest Lane Snacks
Outcome4,000 verified attendees
Delivered4,112 · evidence attached
Client sign-offAccepted
Agreement value$100,000.00
Verified
sha-256 9f2c81ab04…e7d · 2026-06-30 17:42 UTC
For agencies

You already promise outcomes. Now you can prove them.

Price the outcome.

Hourly pricing is deflating. Verdict makes outcome pricing operationally survivable, with estimated vs. actual cost and live margin on every outcome you sell.

Win with proof.

Walk into renewals and new-logo pitches with verified results instead of a self-reported deck. Every attestation is a portable case study.

A definition you co-author.

Success is defined together and locked at signing. Evidence is checked against that, not a moving target.

Outcome
10,000 verified installs
Contract value
$50,000
Actual cost to date
$19,400
Live margin
61.2%
Verdict
Verified

Your cost and margin stay yours, shared with the client only if you choose, per deal.

"This outcome drove $50K at 61% margin. Want another one like it?" is a renewal conversation no hourly agency can have.

Run one deal on Verdict
For clients

Both of you, looking at the same number.

Marketing becomes a line item you can stand behind. Every outcome you've bought, across every vendor, verified against the definition you both signed and settled with a record your CFO can read.

One definition of done.

Price, quantity, and success criteria lock at signing. No your-number-vs-their-number.

Proof before sign-off.

Nothing settles without you. You accept each verified outcome with the evidence in front of you.

Free, in minutes.

Your agency invites you; you review, redline, and sign. The client seat always costs nothing.

The best agencies will bring this to you first.

Ask your agency about Verdict

Free until a deal completes.

Verdict charges a flat percentage of the deal's value, only when the outcome is delivered and verified, disclosed to both sides before signing. Everything upstream is free, for both sides.

Invite-only beta

Run one deal on Verdict.

We're onboarding a small set of performance agencies and their clients. One campaign, one client, alongside your existing contract. Nothing else changes. Tell us what you run.

We read every request personally. No list, no drip sequence. A reply from a human.

Thank you. Your request is on its way, and we'll reply personally, usually within a day.